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''Marvel Rising'' is an American
media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or ...
which was produced by
Marvel Animation Marvel Animation, Inc. is an American animation production company. The Marvel Studios subsidiary was incorporated on January 25, 2008 to direct Marvel's efforts in animation and home entertainment markets. The incorporated Marvel Animation inclu ...
from 2018 to 2019, based on characters from
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
. The franchise focused on the
Secret Warriors Secret Warriors may refer to: * ''Secret Warriors'' (comic book) ** Secret Warriors (Team White) Secret Warriors is an alias for the fictional group Team White created by Nick Fury, a team of superpowered agents appearing in American comic boo ...
, a diverse team of teenage superheroes who must band together to defend the world from powerful threats.


History

The franchise was first announced in December 2017 and consists of a television film, a series of shorts and
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
books to be announced later with additional television specials scheduled to follow. The franchise was launched with a series of comic books, beginning in April 2018 with ''Marvel Rising'' No. 0 for free, with following monthly issues starting in June. A series of six four-minute shorts, titled ''Marvel Rising: Initiation'', were released on August 13, 2018 in advance of the television film, '' Marvel Rising: Secret Warriors'', which premiered on September 30, 2018. On August 23, 2018, the film's theme song, "Born Ready", was released on
Walt Disney Records Walt Disney Records is an American record label of the Disney Music Group. The label releases soundtrack albums from The Walt Disney Company's motion picture studios, television series, theme parks, and traditional studio albums produced by its r ...
' YouTube channel. Following the premiere of ''Secret Warriors'', on October 2, 2018, Marvel announced two new ''Marvel Rising'' specials, ''Chasing Ghosts'' and ''Heart of Iron'', for future release. March 2019 saw the release of the next short film series, ''Marvel Rising Ultimate Comics'' and a self titled comic book mini-series for the franchise. At the March 2019 WonderCon, Marvel announced three additional specials, ''Battle of the Bands'', ''Operation Shuri'', and ''Playing With Fire'', to be streamed on Marvel HQ YouTube channel later in the year.


Cast


Animated media


''Initiation''

A series of six four-minute shorts, titled ''Marvel Rising: Initiation'', were released in advance of the film. The shorts focus on Ghost-Spider, who is on the run after being framed for the murder of her friend Kevin while Quake and Patriot, as well as Ms. Marvel and Squirrel Girl, attempt to bring her in. Written by Mairghread Scott, ''Initiation'' aired on August 13, 2018, on Disney XD. The episodes are grouped into three arcs: a Gwen Stacy solo, a Ms. Marvel/Squirrel Girl team-up, and a S.H.I.E.L.D. pursuit.


''Secret Warriors''

The main entry in the franchise, ''Marvel Rising: Secret Warriors'', was announced alongside the franchise in December 2017. The film tells the story of how the Secret Warriors are initially drawn together following a string of
Inhuman Inhuman may refer to: Comics *Inhumans, a fictional race in Marvel Comics ** ''Inhuman'' (comics), a comic book series focusing on Inhumans ** ''Inhumans'' (TV series), a television series set in the Marvel Cinematic Universe *Kristoff Vernard, ...
-related violence, and must work together to stop
Hala the Accuser Hala the Accuser is a fictional character appearing in American comic books published by Marvel Comics. She first appeared in ''Guardians of Knowhere'' #3 and was created by Brian Michael Bendis and Valerio Schiti. She is a member of the Kree Accu ...
and her
Kree The Kree, briefly known as the Ruul, are a fictional scientifically and technologically advanced militaristic list of fictional extraterrestrials, alien race appearing in American comic books published by Marvel Comics. They are native to the p ...
forces. The movie was first announced on December 7, 2017, and aired on September 30, 2018.
Joe Quesada Joseph Quesada (; born January 12, 1962'' Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comic book artist, writer, editor, and television producer. He became known in the 1990s for his work on various Valiant Comics books ...
,
Dan Buckley Dan Buckley is an American publishing executive, who is known for his work as Publisher, and then as President of Marvel Entertainment since January 2017. Early life Dan Buckley was raised in upstate New York and later a New York city resident. ...
, Cort Lane, and
Eric Radomski Eric Radomski is a Television producer, producer best known as co-creator and co-producer of ''Batman: The Animated Series''. He has also acted as producer for ''Spawn: The Animated Series'', ''Freakazoid!'', ''Xiaolin Showdown'', ''Shaggy & Scoo ...
executive produce the film, with
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Publications which ...
,
Sana Amanat Sana Amanat is an American comic book editor and an executive of production and development at Marvel Studios, having formerly been the Director of Content and Character Development at Marvel Comics.
, and Marsha Griffin credited as co-executive producers. It was written by Mairghread Scott, with Alfred Gimeno as supervising director.


Specials

The first two specials ''Chasing Ghosts'' and ''Heart of Iron'' were announced by Marvel on October 2, 2018, following the premiere of ''Secret Warriors''; these specials revolve around the Secret Warriors settling unfinished business with their enemies from the film. The next three specials, ''Battle of the Bands'', ''Operation Shuri'', and ''Playing With Fire'', were later announced at the March 2019 WonderCon; these specials introduced new villains to the series. As of 2022, no new specials are set to be released, with ''Playing with Fire'' being the last one. # ''Marvel Rising: Chasing Ghosts'' is a 22-minute special written by Mairghread Scott. It was released on January 16, 2019 on the Marvel HQ
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel, and later on February 1 on the DisneyNOW app. It continues Ghost-Spider's story from the ''Initiation'' shorts, in which she joins forces with the Secret Warriors to stop Exile and Sheath (who previously made an unvoiced appearance in ''Initiation''), during which Quake helps Ghost-Spider clear her name for Kevin's death. # ''Marvel Rising: Heart of Iron'' is a 44-minute special written by Margaret Dunlap. It was released on the Marvel HQ YouTube channel on April 3, 2019. It introduces the character Ironheart, who is having difficulty adjusting to her new college life as the youngest student there. When Hala the Accuser demolishes the college's engineering lab and kidnaps Riri's best friend, the
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
A.M.I., Riri takes inspiration from Iron Man and develops a plan with help from the Secret Warriors to save her friend. # ''Marvel Rising: Battle of the Bands'' is a 22-minute special written by Mae Catt. It premiered on August 23, 2019 at
D23 Expo D23: The Official Disney Fan Club is the official fan club for The Walt Disney Company. Founded in 2009, the organization is known mainly for its biennial exposition event, the D23 Expo. The name ''D23'' refers to ''D'' for ''Disney'' and ''23' ...
, and was later released on the Marvel HQ YouTube channel on August 28. It features Ghost-Spider assisting the Secret Warriors looking into mysterious attacks involving the sonic-powered Screaming Mimi. However, the investigation may keep Gwen from her band's competition. # ''Marvel Rising: Operation Shuri'' is a 22-minute special also written by Mae Catt. It premiered on October 6, 2019 at
New York Comic Con The New York Comic Con is an annual New York City fan convention dedicated to Western comics, graphic novels, anime, manga, video games, cosplay, toys, movies, and television. It was first held in 2006. History The New York Comic Con is a f ...
, and was later released on the Marvel HQ YouTube channel on October 11. It introduces
Black Panther A black panther is the melanistic colour variant of the leopard (''Panthera pardus'') and the jaguar (''Panthera onca''). Black panthers of both species have excess black pigments, but their typical rosettes are also present. They have been d ...
's younger sister Shuri, who attempts to hang out with the Secret Warriors as a normal teen. # ''Marvel Rising: Playing with Fire'' is a 44-minute special written by Danielle Wolff. It was released on the Marvel HQ YouTube channel on December 18, 2019. It focuses on Inferno, whose powers get stolen by a teenage criminal named Zayla, and America Chavez, who attempts to connect with Ms. Marvel. The Secret Warriors attempt to get Inferno's powers back while Inferno is conflicted as to whether he actually wants his powers back.


''Ultimate Comics''

Announced in February 2019, a series of six animated videos were released on the Marvel HQ
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel from February 20, 2019 to March 27, 2019. The shorts are between six and seven minutes long and were released weekly. Titled ''Marvel Rising Ultimate Comics'', the videos combine comic book-style art with digital motion effects. The first is subtitled and features Ms. Marvel going up against Loki when he interrupted her field trip.


Reception


Critical reception


''Marvel Rising: Initiation''

The
review aggregator A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware, and cars). This system stores the reviews and uses them for purposes such as supporting a website where users ...
website
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
reported an approval rating of 83%, with an average rating of 7.0/10, based on 6 reviews. Meagan Damore of ''
CBR.com ''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic book–related news and discussion. History Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom Co ...
'' called ''Marvel Rising: Initiation'' "full of charm and spunk," writing, "''Marvel Rising: Initiation'' is a fun, approachable series filled with characters that will make viewers instantly fall in love. Existing fans will find a lot to like here, but even those unfamiliar with these characters will have no problem immersing themselves in this world. Like Cameron said in an earlier interview with CBR, the animated series truly has something for everybody. ''Marvel Rising: Initiation'' is a must for Marvel fans." Kevin Yeoman of ''
Screen Rant ''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and film theories. ''Screen Rant'' was launched by Vic Holtreman in 2003, and originally had its primary office in Ogden, Utah. ''Scr ...
'' described "''Marvel Rising: Initiation'' as a "series of episodic shorts with an emphasis on inclusivity," stating, "''Initiation'' lives up to its title, offering an entertaining beginning to a much larger story, one that puts a welcome emphasis on themes of inclusion and empowerment for a younger audience. But, like with Marvel’s other animated offerings, there’s still plenty for older viewers to enjoy as well. From the action-heavy storytelling to the obvious connection with the larger (animated) MCU, ''Marvel Rising: Initiation'' has a little something for everyone, from the hardcore Marvel-ites to those in search of heroes they can relate to." Paige S. Allen of ''
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
'' gave ''Marvel Rising: Initiation'' a grade of 8 out of 10, stating, "''Marvel Rising: Initiation'' shines as a promising introduction to Marvel’s next class of superheroes, which is made up by richly-characterized female leads. While some viewers might lament the series’ watered-down adaptation of its source material, or find that other shows have better mastered its themes, overall Marvel Rising: Initiation has enough enjoyable material to keep new and seasoned fans alike interested in the forthcoming Marvel Rising universe." Emily Ashby of ''
Common Sense Media Common Sense Media (CSM) is an organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children.
'' gave ''Marvel Rising: Initiation'' a grade of 4 out of 5 stars, complimented the depiction of positive messages and role models, citing diversity, thoughtfulness, and cleverness, asserting, " Most of the heroes introduced in this story are females, and the diversity that's evident in their personalities and physical appearances challenges the concept that TV superheroes must look and sound alike (i.e., be thin and shapely and fight crime in skimpy outfits)."


''Marvel Rising: Secret Warriors''

The
review aggregator A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware, and cars). This system stores the reviews and uses them for purposes such as supporting a website where users ...
website
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
reported an approval rating of 100%, with an average rating of 7.5/10, based on 7 reviews. Kevin Yeoman of ''
Screen Rant ''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and film theories. ''Screen Rant'' was launched by Vic Holtreman in 2003, and originally had its primary office in Ogden, Utah. ''Scr ...
'' called ''Marvel Rising: Secret Warriors'' an "entertaining animated film," saying, "The movie makes a good go of telling a larger story within the confines of a feature-length runtime. There are concessions to be made, however, and they mostly have to do with Kamala’s home life and the development of America Chavez, whose introduction and origin story feel too hasty for what the character deserves. With any luck this won’t be the last fans see of these ''Secret Warriors'', and Disney XD will have another chance to make these characters shine." Megan Damore of ''
CBR.com ''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic book–related news and discussion. History Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom Co ...
'' described ''Marvel Rising: Secret Warriors'' as a "fluid transition from the ''Marvel Rising: Initiation'' shorts," writing, "With vibrant characters, a heartwarming story and a killer soundtrack, ''Marvel Rising: Secret Warriors'' is a joy to watch. In a post-''Avengers: Infinity War'' world, ''Secret Warriors'' is like a shot in the arm, brimming with hope and heart. It's rare to find a project so genuine and candid these days, and ''Secret Warriors'' manages to pull this off without feeling cheesy or over-sentimental. Even when the credits roll on the feature, it doesn't feel like the end -- not even close. Instead, ''Marvel Rising: Secret Warriors'' feels like the bold beginning of a new era for Marvel Animation." Chelsea Steiner of ''
The Mary Sue Daniel Abrams (born May 20, 1966) is an American media entrepreneur, television host, legal commentator, and author. He is currently the host of the prime-time show ''Dan Abrams Live'' on NewsNation, ''On Patrol: Live'' on Reelz and ''The Dan Abr ...
'' referred to ''Marvel Rising: Secret Warriors'' as an "entertaining, warm-hearted celebration of diversity and inclusion," asserting "The story of a young superhero struggling to understand and master their powers is not a new one (we’ve had nearly a dozen Spider-Man films covering this terrain), but seeing two girls (one a woman of color) navigating the experience is refreshingly original. The film is packed with powerful female characters, but the story is centered on the friendship between Kamala and Doreen. Kamala’s hesitancy and reserve make her a great foil for the upbeat and wildly optimistic Doreen." Emily Ashby of ''
Common Sense Media Common Sense Media (CSM) is an organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children.
'' gave ''Marvel Rising: Secret Warriors'' a grade of 4 out of 5 stars, praised the depiction of positive messages, citing teamwork and perseverance, and complimented the presence of role models, stating the film depict leading and inspiring female characters, while noting the diverse ethnicity across the characters, stating, "The characters' emotional evolution from insecure and standoffish teens to powerful gears in the Secret Warriors machine involves strong themes about self-identity, confidence, cooperation, and embracing one's own uniqueness. Another plus? This Marvel installation makes heroes of several female characters (yay!) who don't fit the archetypal physical template of traditional heroines and bring body type diversity to the mix (double yay!)."


In other media


Comics

* A comic book title for the franchise was launched with the release on April 25, 2018, with ''Marvel Rising'' No. 0 for free by writer
Devin Grayson Devin Kalile Grayson is an American writer of comic books and novels. Titles that she has written include ''Catwoman'', '' Gotham Knights'', '' The Titans'', the Vertigo series ''USER'', and ''Nightwing''. Early life Grayson was born in New Hav ...
, with artist Marco Failla featuring the first team up of Squirrel Girl and Ms. Marvel. Regular issues began in June and were written by Grayson,
G. Willow Wilson Gwendolyn Willow Wilson (born August 31, 1982) is an American comics writer, prose author, and essayist. Her best-known prose works include the novels ''Alif the Unseen'' and '' The Bird King''. She is most well known for relaunching the '' Ms. Ma ...
and
Ryan North Ryan North (born October 20, 1980) is a Canadian writer and computer programmer. He is the creator and author of ''Dinosaur Comics'', and has written for the comic series of ''Adventure Time'' and Marvel Comics' ''The Unbeatable Squirrel Girl''. ...
. Each issue had a different subtitle, all numbered issue 1—for example, in June it was ''Marvel Rising: Alpha'' issue 1, ''Marvel Rising: Squirrel Girl & Ms. Marvel'' issue 1 on August 1, followed shortly thereafter by ''Marvel Rising: Ms. Marvel & Squirrel Girl'' issue 1. The series concluded with ''Marvel Rising: Omega'' issue 1 on September 12. This was "criticized as being overly complicated and confusing" by ''Comics Worth Reading''. The series was collected into a single 168-page graphic novel, simply titled "Marvel Rising", which was released in November 2018. * A ''Marvel Rising'' five issue mini-series was released starting in March 2019. The series has the heroes facing off with sorceress Morgan le Fay, who is attempting to turn New Jersey into New Camelot. Creative crew was writer Nilah Magruder, artist Roberto Di Salvo, and Audrey Mok on cover art.


Young Storytellers event

* With the
Young Storytellers Young Storytellers, formerly widely known as the Young Storytellers Foundation, is an arts education non-profit operating primarily in Los Angeles. Young Storytellers currently serves elementary, middle, and high school students in Southern Califor ...
nonprofit organization, Marvel announced on August 13, 2018, that a live event would be hosted at which students (ages 11 to 13) would work with mentors to develop a three to five-page script featuring ''Marvel Rising'' characters. The voice actors would then perform them to be posted to Marvel YouTube channel in the third quarter.


Music

* On August 23, 2018, " Born Ready", the theme song for ''Marvel Rising: Secret Warriors'', was released on
Walt Disney Records Walt Disney Records is an American record label of the Disney Music Group. The label releases soundtrack albums from The Walt Disney Company's motion picture studios, television series, theme parks, and traditional studio albums produced by its r ...
VEVO YouTube channel. The song is sung by
Dove Cameron Dove Olivia Cameron (born Chloe Celeste Hosterman; January 15, 1996) is an American singer and actress. She became famous for her double role of the eponymous characters in the Disney Channel comedy series ''Liv and Maddie'', for which she won ...
, who plays Ghost-Spider in other ''Marvel Rising'' media. * "Side by Side", a song from ''Marvel Rising: Chasing Ghosts'', was released January 18, 2019, two days after the special, on DisneyMusicVEVO YouTube channel. The song is sung by
Sofia Wylie Sofia ( ; bg, София, Sofiya, ) is the Capital city, capital and List of cities and towns in Bulgaria, largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain in the western parts of the country. ...
, who plays Ironheart in other ''Marvel Rising'' media * "Team", a song from ''Marvel Rising: Heart of Iron'', was released May 2, 2019, on DisneyMusicVEVO. The song is sung by Tova. * "Natural Disaster", a song from ''Marvel Rising: Battle of the Bands'', was released October 3, 2019. This song is also sung by Tova. * "Roaring Thunder", a song from ''Marvel Rising: Playing with Fire'', was released December 19, 2019. This song is sung by Navia Robinson, who plays Zayla in the same special.


Merchandise

* In September 2018,
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
unveiled its Marvel Rising toy line that consists of three varieties of figures and the Ghost-Spider Web Slinger targeting kids ages 6 and up. All were released in October 2019. One variety is the Training Outfit Doll line of 11-inch five points articulation figures in training outfits at the lowest price point. Another variety is the main line with 11-inch 15 points articulation figures in superhero costumes at a mid price point. The Secret Identity Doll are 11-inch 11 points articulation figures with two outfits at the highest price point.


References


External links

* {{Animated films based on Marvel Comics Animated films based on Marvel Comics Anime-influenced Western animation Marvel Entertainment franchises Mass media franchises introduced in 2018 Marvel Animation